We’d like to think so because we believe it will impact the entire social media scene. It’s a very advanced tool for significantly enhancing the work of high-level professionals serving very large corporations, organizations and brands, so it has the power to impact the entire industry.

Collactive simply takes a manual process conducted by real people and makes it more convenient and less time-consuming for everyone to participate. Ultimately, it’s these real people that decide whether or not to click on the Act Now button in a Collactive campaign they receive. If the content is interesting, they act. If it isn’t - they don’t.

Normally what marketing and PR professionals do is bring people to the content by contacting the greatest influencers and using them to attract attention. This doesn’t always work. Here there is a very natural ‘word of mouth’ process that is more in tune with the essence of social media. Collactive facilitates leveraging a great quantity of people associated with a specific cause or issue to promote that cause. With Collactive it works every time. And it usually results in driving large amounts of sustained traffic to a web site over a period of time.

Any community or brand where the people associated want to get content that matters to them and help expose that content to many others including non-profits, political organizations, large online communities, the fan base of a sports group or celebrity, high-tech companies, and many more.

The Collactive Campaign Manager is designed to help coordinate everything related to the launch of a clip in a way that makes the entire process simpler while ensuring significant results. Timing and the orchestration of the whole production is crucial. Also, not all marketing departments have the time and/or personnel to deal with these issues in depth. Collactive has the know how to help a company surpass its objectives every time.

Organizations receive full conversion statistics regarding the number of supporters that participated, along with the resulting impact on the target sites. They can use the same tools to predict the outcome of a particular campaign, and decide in advance whether or not it is worth investing resources to promote the issue.